The ACE Agency Inc. (ACE) is pleased to announce Weeda (Lutfi) Sanchez as Director of Marketing and Public Relations. Sanchez joins ACE from Modern Luxury, the nation’s largest luxury media company, where as Group Director of Marketing and Events, she led communications initiatives in the Southern California region for over eight years.
As an accomplished communications visionary with 18 years of public relations, marketing, senior management, and business development experience, Sanchez will now oversee the public relations and marketing department at ACE, guiding the agency’s internal and external communications strategies.
“ACE is welcoming a seasoned executive that will further strengthen our leadership team,” commented Ashley Patterson, CEO and Founder of ACE. “Weeda’s extensive experience in media paired with a deep understanding of what connects audiences to brands gives her the dynamic skill set needed to support the agency’s vision and future growth plans.”
Sanchez was recruited by Prudential California Realty in Orange County, where she developed and launched the marketing department, directing the corporate advertising campaigns and communication plans for ten years. Following she was recruited by First Team/First Team Estates, where she oversaw corporate advertising and strategic public relations, implementing multi-million dollar advertising campaigns, while publicizing market activities, philanthropic efforts, company news, and driving consumer engagement.
Sanchez joined Modern Luxury in 2011, focused on brand strategy for regional and national luxury clientele, spearheading custom marketing and event campaigns, and seizing community outreach opportunities to achieve stand-out brand visibility.
“I am delighted to join the extraordinary team at ACE,” commented Sanchez. “I look forward to driving the agency’s innovative communications programs and building upon their accomplishments of the past decade.”