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ACE supports select Macerich shopping centers nationally on the public relations and promotions for mall news and speciality programs including family series, holiday shopping promotions, retailer announcements, celebrity appearances and seasonal events as well as the annual Santa HQ presented by HGTV.
In promotion of Santa HQ, ACE develops a strategic PR campaign to target family sources, bloggers and influencers across America. The month long digital Santa’s Village experience takes place at 15 shopping centers across the country and ACE coordinates with the teams at Macerich and HGTV to manage and execute celebrity appearances, media events, social media campaigns and promotions throughout the run of the holiday season.