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Overview

The ACE Agency has supported the public relations initiatives of OC Parks, a division of the County of Orange, CA, since 2009. OC Parks’ system encompasses nearly 60,000 acres of wilderness, regional and historical parks, coastal sites including Dana Point Harbor, and hosts hundreds of events throughout the year, including the annual OC Parks Summer Concert Series. ACE's scope of work includes the development of press material, strategizing media communication, media pitching, social media strategy, management of media related events, and reporting on all media communication. Annually ACE produces the OC Parks Summer Concert Series and Sunset Cinema Series, leading the event production, promotion and marketing for each series in entirety.

OC Parks Summer Concert Series and Sunset Cinema Series encompasses 24 free concerts and movie screenings at regional parks across the county, drawing upwards of thousands in attendance per event. The concerts have presented performances by Andrew McMahon in the Wilderness, JR JR, Big Bad Voodoo Daddy, The English Beat and Donavon Frankenreiter among other major artists. Each event offers concessions, food trucks, activities and vendor opportunities.

Under OC Parks, ACE also manages the public relations, social media and marketing for Dana Point Harbor and its signature festivals and events. In 2017, ACE developed and launched a new website for the Harbor, offering a user-friendly online experience to explore the dining, shopping, activities and amenities that the Harbor has to offer.

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